The images, as bad as they look, don't seem to help people. Most people are just like that. No matter how many times you tell them it's bad for them, they will continue doing it until they suffer the consequences. Normally the same goes for the pictures, they are disgusted by them, but wouldn't take any measures as to stop seeing them (like stop buying cigarettes?). I know people that bought special boxes to keep their cigarettes in, just so they don't have to see the pictures in question every time they wish to smoke.