How many times do you watch an ad for alcohol and it has beautiful women? There is a party going on, or you have some rich person sipping it like it's the best thing they ever had? But if you pay attention at the very last second of the commercial in a rushed voice the ad says to " drink responsibly". Sometimes it may even be in fine print as if they expect people to squint atvthe TV to read it. Who thinks of " drinking responsibly" when your mind has just been loaded of images that that drink being shown is going to get you sexy ladied (or men) and you are going to party and have a great time?