The other day my friend was in his psychology class, and his teacher, to make a point about brand loyalty, pointed out that most smokers have one specific brand and type of cigarettes they will always buy, no matter how much more effort it might take to get them, or how much more they might cost. I thought that was a little odd, because I almost always buy cigarettes based solely on their price. That said, I do recognize the difference when I smoke different brands / types. I just don't care enough to spend more on the ones I think taste nicer. Does anyone else find this to be true? Which is more important to you: taste or price? My only encouragement with this realization is that maybe worrying so much about cost will be another tool in helping me stop smoking completely.