That's exactly what my wife says. Read my comment below. It's a ton cheaper - she was surprised to see the extra $$$ in her bank account. She's lowered her nicotine a couple of times, smells better, and has started exercising more. A bottle lasts her about a week, give or take a day or two. Compare that to a pack or more of $5 plus smokes! Vaping is way cheaper and as a spouse I'm cheering her on!